Our Strategy

At Hoffman & Hoffman Worldwide, we recognize that the best-laid communications plans are worthless if they don’t deliver results.

Our sole aim is to get your issue on the world agenda via the global media.

Over the past 30 years, we have developed a pristine reputation as an international communications firm that can generate major global and regional exposure for our clients. That is why democratic countries, UN agencies, non-government organizations, global companies, and academia seek out our counsel.

Global media coverage directly supports fact-based advocacy and thus leads to positive change. In addition, it directly affects global fundraising efforts, including poor nations using their own funds to help themselves, a major step in helping the poor.

For example, working over the past 4 years on maternal, newborn and child health, our worldwide press campaigns have generated more than 11,000 stories (including BBC World Service, CNN International and 2 front page stories in the New York Times) and reached nearly 8 billion people. The media placements have been instrumental in helping to raise $25 billion in new funds from donor nations, poor countries, foundations and others.

Hoffman & Hoffman is able to achieve a high level of success by managing seamlessly the interface between TV, radio, print, the Internet and social media; we create the communications strategies that will get our clients noticed.

What makes us different

At Hoffman & Hoffman, we are not only unique in our vision and our strategy, but in our work style – we do it all ourselves.

When clients hire Hoffman & Hoffman Worldwide, they are engaging more than communications experts with remarkable international experience and insight. We come from diverse academic and professional backgrounds: business, economics, international and government relations, environmental and medical sciences and policy analysis. This interface of expertise gives our work a multifaceted perspective.

Many media firms will have their top executives pitch strategies only to delegate the actual work to junior employees or even contractors. At Hoffman & Hoffman, clients know that our top team will be working on a project from start to finish.

Hoffman & Hoffman works globally with our own bureaus in strategic cities. We commit top-level staff to our projects around the world, embracing flexibility and avoiding the bureaucracy of larger agencies.