Our Strategy

At Hoffman & Hoffman Worldwide, we recognize that the best-laid communications plans are worthless if they don’t deliver results. Frequently, clients come to us after others have placed significant resources into developing a strategy only to have it fail in the end.

For nearly 20 years we have been developing a reputation as an international communications firm that can generate significant global and regional exposure for its clients time and time again. That is why some of the most important countries, companies, UN agencies and non-governmental organizations in the world seek out our counsel.

We are able to achieve a high level of success by anticipating what communications strategies will get our clients noticed. When journalists receive materials from Hoffman & Hoffman Worldwide, they know they are receiving credibility, both in the clients we represent and the stories we package.

In our nearly 20-year history, we have learned that journalists need much more than who, what, when, why, where – they need substance, background and well-synthesized information if they are going to take a story seriously.

We have earned a pristine reputation in newsrooms around the world by repeatedly creating substantive, carefully-researched press materials that highlight the "hard news" sought by journalists and focus on the expertise that our clients bring to the issues raised in the releases.

We enjoy doing the background work, and that makes a difference in the final results. Sometimes that means researching a story for months and releasing an 8-10 page press release and supporting graphic and video materials that dig into the depth of a story to give journalists real information, not just the highlights.

We also place a major emphasis on television, because we recognize the international importance of this medium. TV reaches a larger audience than any newspaper or website, but in order to have a truly global reach, an organization must have strong relationships with industry's highest levels. Our excellent relationships with the world's major television networks have allowed our clients to reach billions of people, including policy makers and other influential individuals and groups.